What Amex Platinum’s New Wellness Perks From Lululemon, Equinox And Oura Mean For Cardholders

The Platinum Card® from American Express (Terms apply, see rates & fees) has long been associated with airport lounges, premium travel perks and luxury dining. But a new round of benefits suggests the card aims to claim another space: wellness.

Amex has added two new perks to the card’s wellness lineup: up to $300 in statement credits a year at Lululemon and up to $200 annually toward an Oura Ring purchase. Combined with the long-standing Equinox credit, Platinum members can now access as much as $800 in annual wellness benefits.

The Shift Toward Everyday Wellness

The Platinum Card® from American Express has long included Equinox benefits, but Amex is broadening its reach. The newest perks bundle fitness gear, health tracking and premium gym access into one package. This move mirrors how consumers spend—on athleisure, wearables and boutique fitness experiences.

For Amex, the pivot makes sense. Travel perks remain a cornerstone, but wellness credits offer everyday value. They give Platinum cardholders more ways to justify the updated $895 annual fee even when they’re not boarding a plane.

$300 Lululemon Credit

The new Lululemon credit gives Platinum card members up to $75 back per quarter, for a total of $300 annually, enrollment required. The credit goes beyond yoga pants—Lululemon has expanded into footwear, lifestyle apparel and accessories, allowing members to refresh their activewear each season.

For cardholders who already shop at the brand, the credit functions like a built-in rebate, offsetting over a third of the card’s $895 annual fee. Outlet stores are excluded from eligibility, the credit applies to U.S. Lululemon retail stores and their website.

$200 Oura Ring Credit

Amex has also entered the wearables space with up to $200 in annual credits toward Oura Ring purchases, enrollment required. The Oura Ring tracks sleep, readiness and activity through a sleek, minimalist design, making it a popular choice among wellness enthusiasts and tech-forward consumers.

The credit makes the device significantly more accessible for Platinum members. Since Oura also charges a subscription fee for its analytics platform, the credit eases the upfront cost and lowers the barrier to trying a premium digital health tool.

$300 Equinox Credit

The perk provides up to $300 annually in credits for eligible Equinox memberships, enrollment required. Equinox remains one of the most recognized names in luxury fitness, with clubs nationwide and an expanding digital presence.

The credit helps soften the blow for members who already pay the steep monthly fees. For those on the fence, it may offer the nudge to join or to explore Equinox’s digital platform, Equinox+, which delivers curated workouts and wellness content at home.

You may be eligible for as high as 175,000 Membership Rewards® Points after spending $8,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.
Credit Score ranges are based on FICO® credit scoring. This is just one scoring method and a credit card issuer may use another method when considering your application. These are provided as guidelines only and approval is not guaranteed.

Perks Beyond Wellness

Outside of the wellness perks, new Amex Platinum card members can take advantage of a personalized offer as high as 175,000 Membership Rewards® Points after spending $8,000 on eligible purchases on the card in the first 6 months of card membership (approval required, welcome offers vary and you may not be eligible for an offer). The value of these Membership Rewards Points adds to the appeal, and when utilized alongside the card’s statement credits, can offset its annual fee for years to come.

In terms of earning potential, the card also offers 5 Membership Rewards® points per dollar on flights purchased directly from airlines or through American Express Travel® on up to $500,000 per calendar year, 5 points per dollar on prepaid hotels booked with American Express Travel® and 1 point per dollar on other eligible purchases.

The statement credits are also plentiful in the travel department. Cardholders receive up to $209 annually to cover the cost of a CLEAR® Plus membership, a statement credit for the application fee for Global Entry or TSA PreCheck® and a $200 annual airline incidental fee credit.

All of this to say, The Platinum Card® from American Express offers more than enough bells and whistles to offset its cost of carrying—but it is up to the cardholder to ensure they will use these credits in full, and that the card’s offerings already align with their current spending habits.

Bottom Line

With $800 in new wellness credits, The Platinum Card® from American Express is repositioning itself as more than just a travel card.

For wellness enthusiasts who shop at Lululemon, invest in fitness tech like the Oura Ring or hold an Equinox membership, the card can easily offset its annual fee and deliver everyday value for the right consumer.

To view rates and fees for The Platinum Card® from American Express please visit this page.

Leave a Reply

Your email address will not be published. Required fields are marked *